Discovery

Segmentation

Prioritization

Roadmap

Prototyping

GTM

• Delivery teams are not cross-functional (basically just developers plus a backlog administrator product owner), they are not focused on outcome (they are all about output), and they are not empowered (they are there to code and ship).
• Feature teams usually are cross-functional (at least some form of designer and some form of product manager), but they are still all about output and not empowered.
• Product teams are cross-functional, focused and measured by outcome, and empowered to come up with solutions that work.